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Trade Show Booths: Planning Ahead For Your Next Event

If you have exhibited before then you know that every display presents its own unique challenges. As a result, planning ahead for an event is very difficult for trade show booths. Once the exhibition starts making adjustments things become much more difficult. Some stand locations may be near large windows inhibiting the display of presentations or video clips. Others may put the stand near one of the most distracting exhibits drawing attention away from your booth. Having a backup plan gives an exhibitor a foundation to work from for any event.


Highlight The Essentials


When planning ahead for a booth for trade shows, identify the essentials that are needed for success. Each company has a brand to develop and sell while at trade show booths. Regardless of the circumstances that brand must be on display. Understanding the essential requirements of each exhibit will give an exhibitor the information needed to adjust to the circumstances. Here are three questions to ask to help you identify the essentials of the plan.


a. What is the marketing focus of the event?

b. Will the exhibit engage the attendees without this component of the display?

c. Is there any other way this same message can be developed with the attendees?


Have A Backup Plan For Video


At trade show booths, do not depend on one medium of communication to put across the marketing message of your company. This is especially true with video. Many environmental factors affect the use of video, including natural light. If your stand is located near large windows, the video will not stand out to attendees and therefore loses it effectiveness. If the display is dependent on video, this could ruin the success of an exhibit. Scout the location that you will be exhibiting and learn about the difficulties that you may face during the event to be prepared before arriving.


Always Prepared


If flying into a city or shipping the materials and booth for trade shows to the location ahead of time then have a backup plan. On occasion, a bag may be lost or a package misrouted which significantly delays the arrival of the needed materials for an event. A smart idea is to keep some marketing materials with in your briefcase or laptop bag on the flight. If the full supply does not arrive on time for the exhibit, you can respond to the immediate need, have additional material sent overnight and still have success at an event. Preparedness will ensure that can respond effectively to emergency situations at an event should they arise.


A trade show booths professional can help with ensuring the booth is taken care of at an event. In addition, their experience with the various event locations provides their clients with valuable insight into each location. If you are attempting to handle an exhibition on your own, taking a few extra steps during the planning stages will help you to be ready if something goes wrong during the exhibit.



Tradetec Skyline is the leading provider of trade show booths. Their vast experience with a booth for trade shows for any industry provides the best possible solutions for their clients.

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