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New venue hosts everything from concerts to screenings to ‘epic hangs’ –

New venue hosts everything from concerts to screenings to ‘epic hangs’

It’s a theater, recording studio, concert venue, and even a campaign stop for candidates with presidential ambitions. The Arc, a 20,000-square-foot, …

“air graffiti” – Google News

How To Pick The Right Venue For Your Trade Show Booths

It’s natural to focus on creating a great trade show exhibit. After all, that’s what people will see, that’s what gets the biggest reaction from the crowd, and ultimately that’s what will sell your product. Although trade show displays are crucial, they can only be as effective as the venue in which they are presented. To get the biggest impact from your trade show booths, you need to choose every convention you attend with the utmost care.

More Isn’t Always Better

One of the most common mistakes people make when selecting conventions is to spread their resources too thinly. Particularly if you’re just starting to present trade show booths, you don’t want to be presenting at every exhibition that seems remotely related to your field. You want to focus first on exhibitions which are precisely targeted at your audience. Without doubt, you’ll get better results because you’ll find more people looking for exactly what you can offer. In addition, you’ll also be able to identify yourself more strongly with that particular market. If you appear at multiple conventions in your first year, clients may have difficulty remembering where exactly you fit into the market. Define your identity, and then consider whether you want to branch out.

Target Your Trade Show Displays Where They’ll Fit Best

There are a million factors that can impact your showing at a convention, and no matter how skilled you are at picking venues, you’re unlikely to eliminate every one. However, if you plan carefully and research beforehand, you can come up with a rough estimate of what you can expect. One great tactic that few companies employ is to actually call the people who are running the convention. Get information straight from them first, and see if your other sources can corroborate it. They’ll be able to tell you the basics, like whether the exhibition will be open to the public, or only available to a select crowd. They should also be able to provide demographics for attendees in previous years, all of which will be very helpful for your decision making process.

Visit The Convention Yourself Before You Present

There is no better way to determine how your trade show displays will fit in at an exhibition than to attend yourself. However, as most conventions are only held once a year, that can take some planning. You need to know what you’ll be presenting next year, and have a fairly good idea of how you want your company to be defined and perceived. For most new businesses, that’s a tall order a year ahead of time. In practice, this tip is most commonly used by established businesses considering a new venue, or by individuals with a well-defined long-term business plan. It can also be a great way to scope out your competition before starting up a new venue.

All Conventions Are Not The Same

Trade show displays that fit perfectly at the last exhibition may need some tweaking to fit the next one. Although the two conventions may bill themselves as attracting the same audience, each one is distinct from the next in some crucial way. It may be small, but that little difference is the key to a successful presentation wherever you go. With repeated attendance, you’ll learn the unique aspects of each convention, and you’ll be able to prepare your trade show booths and have a strong showing every time.

Chris Harmen writes for Skyline, a leader in Detroit trade show displays. Skyline’s Detroit trade show booths experts have years of experience designing displays for different industries.

Park West Gallery: A Beautiful Venue To Host Events

Southfield, MI – Park West Gallery, located in Southfield, MI, is opening its doors to any organization looking for a location to host a party, fundraiser, or other event during the 2010 or 2011 holiday seasons, or any other time of year. Additionally, the Gallery is always available free of charge for any 501(c)(3) non-profit organization.

Park West Gallery, with its Greco-Roman inspired architecture, is as beautiful on the outside as the art it exhibits. Inside, Park West Gallery is home to more than 20 individual galleries, displaying art created by masters such as Picasso, Rembrandt, and Chagall as well as renowned contemporary artists including Yaacov Agam and Linda LeKinff. The galleries vary in size and can accommodate groups of any number.

“It was such a pleasure having our annual ALIVE event at Park West Gallery,” said Peggy Burkhard, marketing and PR director for the Donate Life Coalition of Michigan. “The artwork and elegant surroundings served as an incredible backdrop for our fundraiser. We saved a significant amount of money by hosting our event there. The staff was extremely helpful. We would sincerely not be where we are today without Park West Gallery. We are extremely grateful.”

“As an event planner, I appreciate the professionalism and dedication that the Park West Gallery team shows to our organization. We would never be able to have such an elegant event if Park West Gallery wasn’t so generous as to donate the space. The “wow factor” of holding an event in the Gallery cannot be duplicated in any other space in the Metro Detroit area, and we certainly see an increase in ticket sales just because of the location,” said Bryn Kerekes, event consultant for the Open Door charity benefit. “Each year our event grows, raising more and more funds for the Open Door, and without Park West Gallery that wouldn’t be possible. We will be there for many years to come.”

“Park West Gallery has always been available for non-profits to use at no cost. With the holidays just around the corner, I’d like to extend an invitation to these organizations to host their fundraisers and parties at our gallery this year or any time in the future,” said Albert Scaglione, founder and CEO of Park West Gallery. “It is another way that Park West Gallery supports those in the community whose missions are to give back.”

Park West Gallery’s generosity to non-profits extends beyond the use of its physical location at no cost. Its Park West Gallery CARES initiative, through which the Gallery donates brand new clothing, fine art, and other items to charitable groups, has been extremely active in the Detroit, MI, Miami, FL, and other communities nationwide since its inception last summer. Through Park West Gallery CARES, Park West Gallery has been able to help countless organizations including the Grace Centers of Hope in Pontiac, MI, Calvary Church in Ft. Lauderdale, FL, and many more.

About Park West Gallery
Founded in 1969, Park West Gallery sells works of art through its galleries in Michigan and Florida, at art auction events across the country, and art auctions at sea internationally, and has enriched the lives of over 1.3 million customers. For more information, please visit

About Park West CARES
Through this ongoing initiative, Park West Gallery continuously donates thousands of items of clothing and art to community organizations in Michigan and Florida, where Park West Gallery has locations, as well as to organizations nationwide.

If your organization is interested in hosting an event at Park West Gallery or in receiving a Park West Gallery CARES donation, please contact marketing ( @ ) parkwestgallery dot com. For media inquiries only, please contact media ( @ ) parkwestgallery dot com.


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